Étiquette

While maintaining formal aspects of traditional alcoholic wine label, branding, and packaging, it was necessary to convey Étiquette's values and message as a non-alcoholic winery. A significant effort was put into researching the ways to connect with end consumer's perception of inclusivity and freedom.

Hand-drawn illustrations were designed for the role of brand's core visuals, representing the most contemporary notions of Étiquette's values as an non-alcoholic winery: inclusivity, conviviality, health, and freedom of choice.