La Gare

The long history of Louis Vuitton's iconic visuals brought a certain degree of tiredness of the monogram. The task of reconnecting the new key visual with corporate origins, the travel fashions, was also not an easy one, given the popularity of the topic of travel.

The goal of this project is to breathe new life into the Louis Vuitton monogram, which has become a symbol of luxury and sophistication over the years. The objective is to create a design concept that resonates with contemporary consumers while staying true to the brand's heritage and identity.